If your clients are on social media, let’s face that it’s 2022, and your brand’s advertisements need to be visible on social media. This is a fact. Therefore, the next question is what. How should your company’s advertisements on social media effectively reach your intended viewers? How can you make your ads more effective to boost your conversion rate?
The answer to these questions depends on several variables, including the type of product you’re selling, the type of customer you’re after, and what kind of campaign you’re conducting. We’ve broken down the four main types of social media marketing and discussed what each could do best. Look over the information and consider how each can be incorporated into your overall social media advertising strategy click here.
Video ads
You may have heard that social media platforms such as Instagram or Facebook are shifting away from static photos and are moving towards video to rival TikTok. No matter if you’re thrilled or not, the fact is that it’s the truth.
Video ads typically get more engagement than static images. For instance, on Facebook, Databox found that nearly 59 percent of small companies interviewed said that video ads generate more views than images. For Instagram, Promo found that organic video ads receive 38 percent greater engagement than static photos.
There are several reasons that this is the case. Hubspot revealed their findings regarding these factors in their report” What Video Marketers need to know in 2022. People often feel they know more about a product when watching a video advertisement than a static image. Videos also attract people’s attention longer and stop viewers from scrolling through, even if it’s only an instant break. Also, we’re watching more than twice as many online videos as we watched in 2018, making them perfect for lead generation. Hubspot has found that 85 percent of marketers asked said the video is ideal for this.
Despite the lack of statistics, even without statistics, it’s logical that a video could show many more things than a static image. It’s possible to tell a concise story through a video or a complete story in the form of video advertisements. Takeru Gummy has done this through its Long, Long Man campaign. To announce their new 50cm-long gummy candy (versus the smaller original version), they developed an ad campaign that looks like a TV drama.
Chi-chan Chi-chan, an important character, is initially enthralled by the mystery of the Long, Long Man, who loves long Sakeru gummies. Her boyfriend is suspicious and then suspects she’s cheating and confesses shockingly. This is only the first of the many twists in the tale. We’ll not divulge the rest, and we’ll link the entire episode so you can view it on your own:
Which platforms can support video ads?
Practically every social media platform can support video advertisements. But, for each forum, certain kinds of videos are supported followerspro.
Instagram and Facebook both have in-feed video ads that support story video advertisements, carousels and collection videos, and online video advertisements. LinkedIn, along with Twitter, only supports video in-feed ads.
If you’re making videos for ads, you should be aware of the length and limitations of each platform in your mind. Within a particular forum, different places can have various length restrictions for video ads. For example, Instagram video ads can be as long as 120 seconds, and video ads on Facebook messenger may be up to 24 hours. You could make several versions of the same advertisement to be used on various platforms, such as an all-inclusive version and one that is an “abridged” version that covers the most critical points for platforms with lower limitations.
